Serving the Calhoun County area in Alabama, the Jacksonville Christian Outreach Center (JCOC) seeks to assist low or no-income residents grappling with food insecurity and financial struggles to meet basic needs. When designing their brand, my aim was to echo their overarching mission and integrate elements relevant to the local area. I employed color schemes familiar to the region, using red as a key component. This color, closely associated with the local campus and college community, not only draws the attention of locals but also fosters a sense of connection and relevance.